Market Trends
Airbus hosts Air Transport Seminar for Latin America, Caribbean customers
In early May, Airbus conducted a tailored Air Transport Seminar for its customers based in Latin America and the Caribbean. Held in Miami, the event gathered more than 30 representatives from 14 aviation companies in a unique setting to hear from experts at Airbus and Sabre, exchange ideas and best practices, while collaborating with one another in a fun and competitive simulation.
Among the most impactful presentations for participants was the latest Airbus Global Market Forecast (GMF) for Latin America and the Caribbean. Participants were able to see sound growth potential in store for their region, which calls for a future demand of more than 2,500 aircraft in the next 20 years (read more about the GMF here). In fact, this trend was validated during a live polling that was conducted during the workshop, in which 90 percent of the attendees indicated their 12-month outlook should be stabilizing or even improving. The polling also showed that long-term network development will focus on the consolidation of existing routes (a first priority among 45 percent of the respondents) and the development of intra-regional connections (second priority with 35 percent of respondents), both of which present a perfect match for the Airbus single-aisle family.
In addition to the future outlook, the audience learned about the innovation-driven history of Airbus. The recently launched “Airspace by Airbus,” was also presented as the latest example in innovative features (more details here). Speakers also covered a variety of industry topics such as the success behind low cost carriers; fleet planning and revenue optimization and the various options for financing or leasing airplanes.
Presentations were complemented by interactive experiences such as innovative 3D goggles that allowed customers to experience a virtual reality tour of each Airbus Family cabin and the Airbus 18-inch seat comfort demonstrator. Eighty percent of the participants were convinced of the true Airbus comfort advantage offered by having 18-inch wide seats as a standard in economy across the entire Airbus product line.
During the Airbus Air Transport Seminar, participants took part in “Flight Plan,” an exciting airline simulation challenge exclusive to Airbus. Participants were divided into teams and asked to strategize and analyze parameters, taking elements from the presentations they had seen and putting them into practice to build the most successful airline… of the seminar, that is.
For more information:
Damien Sternchuss,
Senior Airline Marketing Analyst
damien.sternchuss@airbus.com